64th Annual Spring Conference & Expo
Welcome to the WHCA/WiCAL Spring Conference & Expo!
April 15–17, 2026 | KI Convention Center & Hyatt Regency | Green Bay, Wisconsin
The Power of Purpose
Reconnect. Recharge. Reignite Your Purpose.
Join hundreds of Wisconsin’s long term and post-acute care leaders for three days of powerful learning, collaboration, and inspiration. The WHCA/WiCAL Spring Conference & Expo brings together skilled nursing and assisted living professionals with the industry partners and innovators who support them, all under one roof in Green Bay.
👉 Register Today | Providers: Register to Attend! | Register to Exhibit or Sponsor
About the Conference
Every day, long term care professionals lead with purpose: for their residents, their teams, and their communities. At the 2026 WHCA/WiCAL Spring Conference & Expo, we celebrate that purpose while equipping long term care professionals with the resources, knowledge, and relationships to thrive in an ever-changing care environment.
Event Highlights:
- NAB-approved educational sessions
- Nationally recognized speakers and thought leaders
- Interactive Expo Hall featuring top industry partners
- Networking receptions and social events
- Hosted at the KI Convention Center & Hyatt Regency in Green Bay
Why Attend?
The Power of Purpose starts with YOU!
Whether you’re an owner, operator, administrator, executive director, DON, facility support staff, caregiver, or part of your organization’s leadership or operational team, this conference is designed to help you:
- Strengthen your leadership and operational excellence
- Discover innovative solutions and fine tune your best practices
- Connect with peers who share your challenges
- Renew your sense of purpose in in the world of long-term care
✨ You care for others every day — take these three days to invest in yourself and your mission!
Why Exhibit or Sponsor?
Connect with Wisconsin’s LTC Leaders
The WHCA/WiCAL Spring Conference & Expo is the state’s premier event for post-acute and long-term care professionals, attracting decision-makers from across skilled nursing and assisted living sector.
As an Exhibitor or Sponsor you’ll:
- Build meaningful relationships with facility owners and executives
- Showcase your products, services, and innovations
- Strengthen your brand visibility across Wisconsin’s LTC communities
- Align your company with a mission-driven association that leads the industry
💼 Reserve your booth or sponsorship today — space is limited.
👉 View Exhibitor Details & Sponsor Opportunities
Schedule at a Glance
Wednesday, April 15 – Quality Symposium, Opening Keynote, Education Sessions, and Conference Kick-Off Party & Welcome Reception
Thursday, April 16 – Education Sessions, Expo Hall, Prize Giveaways, and Networking Events
Friday, April 17 – Closing Ceremony, Keynote, and Cash Prize Giveaway
Location & Lodging
KI Convention Center & Hyatt Regency Green Bay
333 Main Street, Green Bay, WI
Enjoy the convenience of staying steps away from all conference sessions, the Expo Hall, and downtown dining and entertainment. Hotel reservations at the Hyatt must be secured before March 24th!
Join Us in Green Bay
Be part of the event that celebrates the heart & purpose of long-term care! Let’s come together to lead, learn, and inspire one another towards a stronger future for Wisconsin’s long-term care communities.
👉 Register Today!