The Wisconsin Health Care Association & Wisconsin Center for Assisted Living (WHCA/WiCAL) is a non-profit organization dedicated to representing, protecting and advancing the interests of Wisconsin’s long-term care provider community and the residents they serve. WHCA/WiCAL is Wisconsin’s most representative association of post-acute care facilities, including skilled nursing facilities, therapy centers, and assisted living facilities.

Promoting excellence in long-term care is our top priority. To do that, we focus on providing information, training and support to member facilities throughout the Badger State. Our member facilities take a proactive approach to delivering exceptional care, service and satisfaction for residents and their families. Working together, we continue to transform the profession- and improve lives – every day.

Upcoming Events

CEO Summit – June 26-27

2024 MacKenzie Classic Golf Outing & Fundraiser: July 22

Women of LTC Symposium: August 13-14

Speaker Proposals

Currently accepting submissions for the 2024 Fall Convention & Expo

THANK YOU to our Platinum, Elite Premier & Elite Business Partners!

Did you know, the WHCA/WiCAL Platinum and Elite Business Partners alone provide the association with over $60,000 in annual sponsorship? This allows WHCA/WiCAL to provide its members with discounted event pricing, quality education programs, free webinars, weekly newsletters, fun networking events, and the annual Care Classic golf outing. Click on the image below to learn more about WHCA/WiCAL Platinum and Elite Business Partners!