Become a Partner
Click the Below Image to Review the 2026 Partner & Sponsor Guide
For more information on becoming a partner and 2026 opportunities, please contact WHCA/WiCAL’s Senior Vice President of Membership & Business Development, Jena Jackson.
Established in 1951, The Wisconsin Health Care Association and Wisconsin Center for Assisted Living (WHCA/WiCAL) is a leading voice for long-term care providers in Wisconsin. Representing over 500 skilled nursing and assisted living communities in Wisconsin, WHCA/WiCAL advocates for quality care, workforce development, and provider support. Through education, regulatory guidance, and legislative outreach, the association empowers members to deliver excellence in resident-centered care.
With a strong commitment to innovation and collaboration, WHCA/WiCAL is dedicated to enhancing the quality of life for residents and supporting the professionals who serve them through partnerships and sponsorships.
WHCA/WiCAL’s 500+ provider membership includes many multi-state operators and multi-facility owners We have a broad and strong reach at both the state and federal levels.