Become a Partner
Established in 1951, the Wisconsin Health Care Association & Wisconsin Center for Assisted Living (WHCA/WICAL) is a non-profit organization dedicated to representing, protecting and advancing the interests of Wisconsin’s long-term care provider community and the residents they serve. WHCA/WiCAL is Wisconsin’s most representative association of post-acute care facilities, including skilled nursing facilities, therapy centers, and assisted living facilities, as it does not restrict membership to any particular segment of the provider community. In addition to its advocacy on behalf of its members, staff and residents, WHCA/WiCAL strives to provide its membership with the benefits of affiliation through the development and dissemination of information, training, and quality improvement assistance.
Currently, WHCA/WiCAL represents and advocates for over 500 individual member facilities throughout the state of Wisconsin.
Click on the below image to review the 2025 Partner & Sponsor guide and learn more about partnership benefits and opportunities.
For more information on becoming a partner and 2025 opportunities, please contact WHCA/WiCAL’s Vice President of Business Development, Jena Jackson.