Exhibitor Details and Sponsorship Opportunities
Exhibit. Sponsor. Engage.
The Power of Purpose in Long Term Care
Build connections that matter at the 2026 WHCA/WICAL Spring Conference & Expo.
Position your company at the center of Wisconsin’s long term and post-acute care community! The 2026 WHCA/WiCAL Spring Conference & Expo brings together hundreds of long-term care leaders. facility owners, operators, executives, administrators, and clinicians from across the state.
Click the link below to secure your exhibitor booth or claim a sponsorship. A limited number of non-booth/sponsorship registrations are available to WHCA/WiCAL Partners.
Exhibitor Details
- Price: $1,250 for Partners | $1,500 for non-Partners
- Includes registration for up to two company representatives, an 8 ft x10 ft piped & draped expo hall booth in a carpeted hall with free Wi-Fi, one 8 ft table, two chairs, lunch and other hosted food/drink during Conference, access to all educational tracks, admission to all networking events, and the pre- and post-attendee listing with contact information
- Early Bird Registration Promotion: $250 discount if registered by 11:59 pm CST on December 31, 2025
- Location: KI Convention Center – Upper Level – Grand ABCDE
- Expo Hours: Thursday, April 16 from 11 AM – 1:45 PM
- Set-up: Wednesday, April 15 from 7:30 – 8:30 PM and Thursday, April 16 from 7:30 AM – 10:45 AM
- Tear-down: Thursday, April 16 between 1:45 – 3:00 PM
- Expo Vendor: Valley Expo – additional information, including the exhibitor kit, coming soon
- Need electricity or wired internet? This can be purchased and ordered through Encore, our AV support team. Instructions coming soon.
Sponsorship Opportunities
We offer an array of high-exposure and engaging sponsorships. Each sponsorship includes onsite sponsorship signage, along with sponsorship recognition leading up and following Conference. Additionally, all sponsorships include Conference registration for one company representative, unless otherwise notes. Additional staff can be registered for $399/person. Sponsors also have access to all educational tracks, admission to both networking events, and will receive the pre-attendee listing.
- Quality Symposium, $1,250 – includes a staffed 6ft table display in the Symposium event space. The Quality Symposium is hosted on April 15, from 8:30 AM – 12:30 PM at the KI Convention Center.
- Wednesday Education, $1,500 – includes a staffed 6ft display table in the education hall from 12:00 PM – 4:45 PM on April 15.
- Opening Keynote, $1,250 – includes staff table display inside or at the entrance of the session room and the opportunity to introduce the keynote
- Conference Kick-Off Party (Keg Sponsor), $1,000
- Conference Kick Off Party (Wine Sponsor), $1,000
- Thursday Education, $2,000 – includes staffed 6ft display table in the education hall from 8:00 AM – 3:15 pm on April 16.
- Thursday Breakfast, $1,750 – includes staffed display table near the breakfast buffet from 7:45 AM – 9:45 AM.
- Thursday Lunch, $3,500 – includes exhibitor booth in the Expo Hall and registration for two company representatives. Lunch is served to all conference attendees inside of the Expo Hall.
- Open Bar Sponsor (Thursday PM Networking Event), $3,500 – incudes exhibitor booth in the Expo Hall or staffed display table at the networking event and conference registration for two company representatives
- Closing Ceremony Sponsor, $1,500 – includes staff display table inside of the closing ceremony and keynote hall from 8 AM – 11 AM on April 17.
Partners Only: Register to Attend without a Booth or Sponsorship
If you are a WHCA/WiCAL Business Partner, and wish to attend and participate in Conference without a booth or sponsorship, we have a very limited number of partner registrations available! Only five non-booth/sponsor registrations are allotted for Spring Conference!
Details: $1,000/company and includes conference registration for up to two representatives. Additional representatives can be registered for $399/person.
Please email Senior VP of Membership & Business Development, Jena Jackson, with any questions.