WisCaregiver Careers Launches Statewide Media Campaign

WisCaregiver Careers, the workforce development program providing free CNA training, fee CNA testing and $500 6-month retention bonuses, launched its statewide media campaign on July 11, 2022. The media campaign includes streaming radio and TV ads, as well as social media outreach and print ads in local newspapers across the state.

The media campaign is designed to drive traffic to the program’s new public facing website, WisCaregiver.com.  On WisCaregiver.com, we have created an automated email system designed to connect interested job candidates to local participating employers.  When a website visitor completes our registration form, the individual will receive a confirmation email with a cc to all WisCaregiver Employers within a 50-mile radius of the zip code provided. That email is our signal to the employers that a potential job applicant wants to learn more about your work and training opportunities. Employers should be ready by Monday July 11 with internal procedures to ensure these emails are followed up on as soon as possible.

Watch our demo video to see how the process works.

If you have not yet registered for WisCaregiver Careers and would like to participate, please fill out our employer registration form.

Please note that only nursing homes are currently able to participate in WisCaregiver Careers due to limitations from our funding source. We apologize for this limitation and hope to expand the program to the entire long-term care community in the future.

For more information, please contact us at info@wiscaregivercna.com.

Posted in Workforce