Here are some useful tips from the NALW planning guide for maximizing exposure during National Assisted Living Week!
Connect with the public by reaching out to your local media outlets to spread the word about NALW.
You can promote your unique NALW events or highlight innovative services or programs you offer. Materials you can create to connect with the press include news releases, media kits, letters to the editor or op-ed pieces, proclamations, and social media posts.
- NEWS RELEASES News releases are used to alert the local media of significant events, issues, services, programs, awards, and other events. Send the release to your local news editors and reporters, especially those who have previously covered your assisted living community. If you want to invite the press before the event occurs, send a media advisory or a personal invite one week before the event or desired coverage, and then follow up a couple days before to see if they can come.
- MEDIA KITS A media kit about your assisted living community serves as a quick reference or “background” for the local reporters who provide coverage of your facility during NALW. Elements of the kit can include information about your assisted living community, the services you offer, its role in the larger community, and a schedule of special activities you are offering in honor of NALW. Remember to include the contact information for your assisted living community’s marketing representative. Invite your local news editors and reporters, especially those who have previously covered your community, two days before an event with a reminder the day before.
- LETTERS TO THE EDITORS/OP-ED PIECES These short articles provide greater control over the content of your message, as they can be authored by a designated representative of the community (e.g., executive director). Share how your assisted living community stays connected with your local newspaper and magazine editors. Or encourage an active resident or their loved one to write a letter to the editor about their experience.
- PROCLAMATIONS Proclamations are a great mechanism to have your locally elected officials visit your community. Invite your governor, mayor or city council members to issue a proclamation (offer a sample) in honor of NALW. You can invite them to visit the community and kick off the week on Grandparent’s Day, September 11.
- SOCIAL MEDIA Post items throughout NALW on your assisted living community’s website and/or social media channels. Share photos and videos of unique events, or highlight resident stories (with their authorization). Use the hashtag #NALW on channels like Facebook, Twitter and Instagram to contribute to the national conversation.
Sept. 11-17 — Beginning on Grandparents Day, September 11, and extending throughout that week until the 17, National Assisted Living Week will be celebrated in assisted living communities across the country. The 2016 theme, “Keep Connected,” encourages assisted living communities to support opportunities for residents to use the latest communication tools to engage with the world around them. The theme aims to help overcome the myth that seniors are not interested in using or do not have the ability to learn new technologies.
The National Assisted Living Week (NALW) Planning Guide and Product Catalog is now available to download at www.NALW.org. This year’s Planning Guide and Product catalog contains innovative activity ideas and exciting products to highlight this year’s theme, “Keep Connected” recognizing the increasing opportunity technology can offer to enhance the care and overall experience in assisted living communities.
NALW has also just released a media toolkit that includes:
Download the NALW Planning Guide and Product Catalog and begin planning ways to nourish the minds, bodies and spirits of residents, staff and volunteers. As you plan your events for the week, don’t forget to share your plans with your local media and “like” the National Assisted Living Week® Facebook page!
ALSO: PLEASE SEND ANY PHOTOS OR STORIES OF MEDIA COVERAGE OF YOUR EVENTS TO WHCA/WiCAL at firstname.lastname@example.org.