74th Annual Fall Convention & Expo Recap

From October 22–24, members, partners, and post-acute care professionals gathered at the Madison Marriott West for WHCA/WiCAL’s 74th Annual Fall Convention & Expo.

Day one kicked off with the Women of LTC Leadership Symposium, impactful educational programming, and the always-enjoyable Opening Night Reception.

Day two was action-packed with more education, the Annual Awards Ceremony & Luncheon, and the Business Partner Expo & Happy Hour, where WHCA/WiCAL awarded $1,500 in cash to lucky Golden Ticket holders.

The Convention concluded on October 24 with a powerful closing keynote address delivered by Wisconsin Governor Tony Evers, followed by updates from WHCA/WiCAL CEO Rick Abrams, Senior VP of Government Relations Eric Koch, and contract lobbyist Dan Romportl on the association’s advocacy goals for 2026.

WHCA/WiCAL extends heartfelt thanks to the industry experts who shared their insights and expertise throughout the educational sessions.

During the Annual Awards Luncheon, WHCA/WiCAL proudly recognized the remarkable achievements of members and partners. This inspiring event honored the AHCA/NCAL Quality Award winners, the Heather Bruemmer WCCEAL Provider Award for Assisted Living Quality recipients, the 2025 Leadership Academy graduates, and our Shining Star Award honorees. Click here to see all award recipients and honorees.

Finally, WHCA/WiCAL would like to express sincere gratitude to our Convention Sponsors. Their generous support allows us to continue providing high-quality educational programming, engaging social events, and meaningful recognition for the dedicated professionals who make long-term care exceptional.

Please take a moment to help us thank the partners who made the 74th Annual Fall Convention & Expo possible!