2024 Sponsorships & Opportunities


Education Proposal Submission Form


Submit your education/session proposal before June 7, 2024! 

WHCA/WiCAL solicits educational program proposals on a rolling basis and is always accepting applications for presentations, including webinars, in-person workshops, and Spring Conference and Fall Convention programming! Please click on the link above to submit your proposal. If you have additional questions, please direct them to Jena Jackson, Vice President of Business Development, at jena@whcawical.org. Requests for Presentation will be reviewed for inclusion at our Conferences and Conventions and other educational programs offered throughout the year. All presentations will be kept on file.

2024 Partnership Guide

Please review the partnership guide for an overview of 2024 events, sponsorships,  and marketing/advertising opportunities. As a reminder, all sponsorship and marketing options are partner-exclusive benefits. If you are not currently a WHCA/WiCAL Partner, click here to learn more.


*It’s important to note, the Spring Conference & Expo is the only non-Partner opportunity/event for 2024. All other events require partnership to sponsor, exhibit, or otherwise participate.

Spring Conference & Expo
April 10 – 12 | KI Convention Center | Green Bay

Leadership Academy
June – October | Milwaukee and/or Madison Area

CEO Summit
June 26-27 | The Madison Club | Madison

MacKenzie Classic
July 22 | The Oaks Golf Course | Cottage Grove

Women of LTC Symposium
August 13-14 | The Concourse Hotel | Madison

Fall Convention & Expo
October 23-25 | The Osthoff | Elkhart Lake


Please review the above-linked Partnership Guide for current sponsorship opportunities (pages 11-13). All sponsorships are offered & available to WHCA/WiCAL Partners; non-Partners are excluded from sponsorship opportunities. Details and descriptions of these various sponsorships are provided on the applicable event landing page and/or made available at the time the event is opened for registration. All sponsorships include sponsor recognition leading up to the event, during the event, and post-event. Additionally, sponsors receive an attendee listing for the sponsored event. Sponsors also have the opportunity to build and strengthen relationships with provider leadership and executives. The more exclusive events, like the CEO Summit and Women of LTC Symposium, provide sponsors lucrative networking opportunities with key leaders and decision makers from the LTC sector.



From Facebook Live to mini commercials, WHCA/WiCAL wants to ensure you reach our members and share your message in the most-impactful way possible! We offer a wide-array of social and digital media marketing opportunities that are offered to Partners.
Sponsored Content: Starting at $500/ad
Facebook Live Segment: $750


WHCA/WiCAL electronic communications are distributed to all members, partners, and key decision makers at both the state and federal levels. Advertisement opportunities include, but are not limited to, guest columns or articles, photo/logo-only advertisement, photo/logo + content, and banner advertisements.
Logo Placement in CareConnection (1 issue): $500
Logo Placement in CareConnection (4 issues): $1,500
Guest Column/Article + Logo (1 issue) $1,000
Banner Add (2-issue run): $850

All questions regarding events, sponsorship, and advertising/marketing should be directed to Vice President of Business Development, Jena Jackson, at jena@whcawical.org.