73rd Annual Fall Convention & Expo


🎉 Join us at the 2024 Fall Convention & Expo, the premier event for providers & professionals in Wisconsin’s Long Term Care sector! 🏥

✨ Why Attend? ✨

1️⃣ Knowledge Sharing & Professional Development: Gain insights from renowned industry experts through informative panel discussions and interactive sessions. Learn about emerging trends, best practices, and risk mitigation strategies to stay ahead in the rapidly evolving long-term care landscape with NAB-approved education. Earn continuing education credits by attending accredited sessions and workshops. Expand your skill set, stay current with the latest research and trends, and elevate your professional expertise to better serve your resident and empower your staff. Listen to industry luminaries who will share their insights and experiences. Benefit from their expertise, gain fresh perspectives, and be motivated to drive positive change in your long-term care facilities. The perfect endcap to Convention is an impactful and empowering Closing Keynote on the power that Culture has on the overall success and longevity of long term care.

2️⃣ Networking Opportunities & Social Events: Connect with like-minded professionals, thought leaders, and decision-makers from various sectors of the long-term care industry. Forge valuable partnerships, exchange ideas, and build lasting relationships that can drive future collaborations and business opportunities. Relax, unwind, and engage in meaningful conversations with peers while forming connections that extend beyond the convention. Don’t forget, WHCA/WiCAL knows how to bring the FOOD and FUN to every event we host! We will be giving away CASH prizes during these events! Exhibitors & Sponsors: we bring leaders and decision makers from Wisconsin and surrounding states to our events. Convention attendees are owners, operators, CEOs and other C-Suites, administrators, executive directors, operational management staff, facility executives, and DONs. This is an amazing opportunity to build your network and connect with long term care stakeholders!

3️⃣ Exhibitor Showcase & Happy Hour: Explore a vibrant expo hall filled with WHCA/WiCAL Business Partners. Get hands-on with innovative products and discover practical solutions to enhance the quality of care and operational efficiency within your facility. Many exhibitors will be giving away prizes to expo attendees, and WHCA/WiCAL will be awarding $1,250 in CASH during the Expo. Additionally, hosted food and drinks will be plentiful during the Expo!

4️⃣ Honor & Recognize our Shining Stars: Join us for an extraordinary celebration as we honor the exceptional individuals and facilities who have made an outstanding impact in the long-term care industry. The Awards Ceremony &  Luncheon is a prestigious event where we recognize and commend the stars who have brought compassion and excellence to the forefront of long-term care. During the ceremony, the 2024 Shining Star recipients will be honored, recognition of the WHCA/WiCAL member facilities earning AHCA/NCAL Quality Awards, and the 2024 Leadership Academy will graduate with true distinction & honor.

🎁 Special Offers:

  • Cash for Attendees: One $500 cash prize awarded during the Opening Night Reception, $1,250 in cash awarded during the Expo, and $500 in cash given to one lucky attendee during the Closing Keynote.
  • Group/Multi-attendee discounts for attendees
  • Exclusive access to convention resources and materials
  • Partner-only opportunities for exhibiting and sponsorship!
  • Booth and door prizes awarded during the expo from our exhibiting partners and sponsors

📢 Don’t miss this opportunity to immerse yourself in the world of long-term care! Join us at the 73nd Annual Fall Convention & Expo and be part of a transformative experience that will shape the future of long term care.

We look forward to welcoming you to an event that will inspire, educate, and empower you in your mission to provide exceptional care to those you serve! See you there! 🌟


Convention Agenda

Education Brochure & Agenda – Coming Soon

Post Acute Care Providers: Visit the Attendee Center for pricing, discounts, and registration.

Exhibitors/Partners and companies providing products and services to the post-acute care sector: Visit the Exhibitor & Sponsor Center for additional information, including registration.

Attendee Center

Attendee Center

WHCA/WiCAL Member Pricing 

$399/person (Convention Only) | $529/person (Convention + Pre-Convention Survey Session)

Non-Member Pricing

$449/person (Convention Only) | $599/person (Convention + Pre-Convention Survey Session)

Attendee convention registration is all-inclusive, and provides you admission to all convention programming, including access to the convention app (Expo Pass), continuing education credits, the opening night reception networking event, the Awards Ceremony & Luncheon, and expo hall. Food and beer are hosted at the opening night reception, light breakfast fare is offered to all attendees on Thursday Morning, plated lunch provided during the Awards Ceremony & Luncheon, and concluding with lots of appetizers and a hosted bar during the Expo. The convention concludes with an impactful closing keynote, hosted breakfast, and a bloody mary and mimosa bar!

The survey session is a 3-hour pre-convention workshop and program, reviewing survey trends, addressing survey issues, and preparing attendees for better survey process. Brian Purtell is lead faculty for the Survey Session.

All education programming, including pre-convention programs, are NAB approved for continuing education credits.


MEMBER EXCLUSIVE DISCOUNTS: Register 3-9 attendees using the form below, and automatically receive a $50-$200 discount. If you wish to register 10 or more individuals, please email jena@whcawical.org and request the Multi-Attendee Registration form. Receive a $350 discount by registering 10 or more individuals, with a max discount of $1,500!

MULTIPLE CASH PRIZE OPPORTUNITIES: Attend the Opening Night Reception for your chance to win a $500 cash prize – awarded during the reception. Complete the Golden Ticket during the Expo and be entered into cash prize drawings: Five $100, one $250, and one $500 will be awarded during the Expo. Attend the Closing Keynote and be entered into a $500 cash prize drawing – awarded during the closing keynote. You must be present to WIN!

CONVENTION APP: Use the Convention App – Expo Pass – to plan your Convention experience! Pre-register for sessions, submit session feedback, view convention agenda and session information, learn more about the speakers and exhibitors, and more. Expo Pass is your go-to for all things Fall Convention! Need help with the app, email support@expopass.com.

Important note: If you are a company that provides products or services to the post-acute care sector, please visit the Exhibitor and Sponsor center for details and registration. Do not register using the Attendee Form. 

Attendee Registration Opening Soon!

Exhibitor & Sponsor Center

Exhibitor Details

Exhibitors and Sponsors: Click HERE to register!

WHCA/WiCAL Pledge Partners: Click HERE to register!

Information Coming Soon: Exhibitor Kit | Exhibitor List | Hall Map

Exhibitor Registration Fee: $1,500 – includes registration for 2 booth staff, the convention app, Expo Pass, the traffic builder promotion (company name on the Golden Ticket), an 8×10 ft booth, one 8 ft table, 2 chairs; booths are piped and draped. Free Wi-Fi. Carpeted Venue. Also includes registration for the opening night reception/networking event and all education programs. All exhibitors receive the pre- and post-attendee listing which includes facility, title, and contact information.

    • Up to two additional booth staff/company representatives can be added for $129/person
    • Lead Retrieval available for purchase: $350
    • Attend the Awards Ceremony and Luncheon: $50/person
    • Electricity can be purchased through the Expo vendor, Valley Expo

Expo Date & Hours: Info coming soon!

Expo Vendor: Valley Expo

Networking: Exhibitors are strongly encouraged to attend the Opening Night Reception. Admission to this networking event is included with registration. There are no WHCA/WiCAL hosted events following the Expo – this a great opportunity to arrange drinks/dinners with attendees.


Sponsorship Information

  • All sponsors receive the pre and post attendee listing which includes facility, title, and contact information.
  • All sponsors are invited attend the Awards Ceremony and Luncheon: $50/person (included with the awards program sponsorship).
  • All sponsorships include on-site recognition of sponsorship signage + recognition of sponsorship prior to and following the event on the WHCA/WiCAL website and in CareConnection.

Opening Night Reception – $3,000 (1 available, can be split between 2 partners) – includes 8 ft display table at reception + registration for up to 4 company representatives.

Wednesday Education Sponsor – $1,500 (1 available) – includes 8 ft display table at end of hall, next to session room entrances + registration for up to 2 company representatives.

Thursday Morning Education Sponsor – $1,500 (1 available) – includes 8 ft display table at end of hall, next to session room entrances from 7:30 AM – 11:30 AM + registration for up to 2 company representatives.

Thursday Afternoon Education Sponsor – $1,500 (1 available) – includes 8 ft display table at end of hall, next to session room entrances from 12:30 PM – 4:30 PM + registration for up to 2 company representatives.

Thursday Breakfast Sponsor – $2,000 (1 available)  – includes 8 ft display table next to the morning breakfast and refreshment area from 7:30 AM – 11:30 AM + registration for up to 2 company representatives.

Awards Program Sponsor – $1,750 (5 available) – includes cocktail sized display table inside of awards ceremony hall, two seats to the awards ceremony + lunch, logo on the awards program, and registration for up to 2 company representatives.

Expo Hall Happy Hour Drink Sponsor – $3,500 –  (1 available, can be split between 2 partners) – includes 8 ft display table at each entrance to the expo hall, registration for up to 4 company representatives.

Closing Keynote Bloody Mary & Mimosa Bar Sponsor – $1,750 – (1 available) – includes 8 ft display table inside of closing keynote hall + registration for up to 2 company representatives.

Closing Keynote Breakfast Sponsor – $1,750 – (1 available) – includes 8 ft display table inside of closing keynote hall + registration for up to 2 company representatives.

Hotel Reservations & Information

The Osthoff Resort

Rates and registration information coming soon!