Convention Agenda

The Convention Brochure – which includes session summaries, session target audience, and speaker information can be found below!

View or Download The Convention Brochure by Clicking Here!

View or Download the Expo Hall Map + Exhibitor List by Clicking Here!

Event/Room Map

This program has been approved for Continuing Education for 11 total participant hours by NAB/NCERS—Approval #20251022-24.50-A106377-IN.

Wednesday, October 23	Program	Location
8:30 AM – 3:00 PM	Staffed Registration/Help Desk Hours – Grab your badge & Golden Ticket!	Room Near the Palm Garden Foyer
8:30 AM – 9:45 AM	Continental Breakfast for Survey Session  Attendees	Palm Garden Foyer
9:30 AM – 12 PM	Pre-Convention Workshop: Annual Survey Session Workshop with Brian Purtell	Villa Gottfried AB
1 PM – 2 PM	Session Info Coming Soon!	Palm Garden A
1 PM – 2 PM	LTC Pharma: Waste Reduction, Innovation, and Regulatory Initiatives | Presented by Connie Perry, Managing Director- Ethica Pharmacy Advisors an M3 Insurance Partner	Palm Garden BC
1 PM – 2 PM	Understanding Activity Professionals’ Impact on Resident Satisfaction & Quality of Live | Presented by Tracey Draper, President – Wisconsin Representatives of Activity Professionals (WRAP)	Palm Garden DEF
2:15 – 3:30 PM	Proactive Measures to Safeguard Staff and Residents from Workplace Threats | Presented by Tyler Weston, CEO and Dan Hanlon, Training Director – both of The Noble Group	Palm Garden A
2:15 – 3:15 PM	“I love it here!” Creating a culture of positivity and appreciation in the LTC workplace | Presented by Stacy Kopp, Clinical Quality Improvement Advisor	Palm Garden BC
2:15 – 3:15 PM	Health Equity and Social Determinants of Health: The New Face of Patient Care | Presented by Joel VanEaton, Executive VP of Regulatory Affairs – Broad River Rehab	Palm Garden DEF
3:30 – 5 PM	WHCA/WiCAL Annual Business Meeting | Voting Delegates Required to Attend	Villa Gottfried AB
4:00 – 6:30 PM	Exhibitors Move In Hours | Valley Expo Staff On Site | WHCA/WiCAL not on-site during this time and will be available during the staffed registration & help desk hours.	Grand Libelle
4:30 PM – 8:00 PM	Opening Night Welcome Reception and Convention Kick-Off Party: Entry is included with registration! All attendees, speakers, exhibitors, and sponsors encouraged to attend this event. Hosted kegs of spotted cow, hosted dinner, and cash bar.	Elkhart Lake Ballroom & Lakeview room
Thursday, October 24	Program	Location
7:00 AM – 12:00 PM	Exhibitors Move In Hours | Valley Expo Staff On Site | WHCA/WiCAL staff available during the staffed registration & help desk hours. Exhibitors must be set up by 12 PM!	Grand Libelle
7:30 – 10:45 AM and 12:30 PM – 3:00 PM	Staffed Registration/Help Desk Hours. Grab your badge + Golden Ticket!	Room Near Palm Garden Foyer
7:30 – 8:30 AM	Grab & Go Breakfast	Palm Garden Foyer
8:00 – 9:00 AM	Facility Assessment – 2024 Changes, Impact on Long Term Care | Presented by Sue LaGrange, CNO – Pathway Health	Villa Gottfried AB
8:00 – 9:00 AM	A Data Driven Solution to Hiring & Retaining Top Talent | Presented by Michael Santo, CEO – RembrandtAdvantage	Elkhart Lake Ballroom
8:00 – 9:00 AM	Cyber Threats: Financial and Operational Risks Impacting LTC | Presented by Will Galloway, CTO – Think Anew & Corbin Cabrera of NDM Technologies	Palm DEF
9:15 – 10:45 AM	Managing Difficult Conversations in a Healthcare Facility | Presented by Rick Czaplewski, Founder – No One Walks Alone	Villa Gottfried AB
9:15 – 10:45 AM	Assisted Living Customer Care and Quality Workshop | Lead by Ken Brotheridge, BAL Director, DQA	Elkhart Lake Ballroom
9:15 – 10:45 AM	Long Term Care Funding and Reimbursement Updates | Presented by Larry Lester & Rob Schlicht or WIPFLI	Palm DEF
11:00 AM – 1:00 PM	2024 Awards Ceremony & Luncheon: Honoring the 2024 Leadership Academy Graduates, AHCA/NCAL Quality Award Winners, Shining Star Recipients, and the WCCEAL Heather Bremmer Award Recipient. Plated lunch provided to all award luncheon attendees.	Palm Garden ABC
12:30- 1:30 PM	Grand Opening of the Expo Hall with dessert, coffee, and soda: Visit with our partners and grab a treat before heading to the afternoon sessions. Don’t forget to bring your Golden Ticket!	Grand Libelle Ballroom
1:30 – 2:45 PM	Regulators, Providers & Advocates: Building Partnerships for Quality Care | Presented by Ann Angell and Kim Marheine	Palm ABC
1:30 – 2:45 PM	Leadership Academy Project Presentations | Moderated by Brett Remington	Palm DEF
1:30 – 2:45 PM	Appraising Your Worth: A Foundational Framework to Value Business | Presented by Robert Frediani	Villa Gottfried AB
3 – 4 PM	Leveraging Your Brand to Impact Recruitment, Retention, and Reputation | Presented by Lisa Thomson, COO at Pathway Health	Palm ABC
3 – 4 PM	Pathway to Excellence: Achieving an AHCA/NCAL Quality Award | Presented by Sharon Thole, NCAL Board of Directors Member and Megan Corcoran, AHCA/NCAL Quality Award Board Member – both are prior/current Quality Award Examiners	Palm DEF
3 – 4 PM	Facility Unionization in Wisconsin | Presented by Bob Simandl, Attorney & Shareholder at von Briesen & Roper	Villa Gottfried AB
4 – 6 PM	Partner Expo & Happy Hour with prizes, food, and open bar. Complete the Golden Ticket for the chance at cash! Two $500 Golden Ticket drawings and 7 $100 Golden Ticket drawings will be held during Happy Hour. You must be present to win the cash! Most exhibitors will also be giving away door prizes during Happy Hour!	Grand Libelle Ballroom
Friday, October 25	Program	Location
8:30 AM – 9:30 AM	Staffed Registration/Help Desk Hours	Room Near Palm Garden Foyer
8:30 AM	Hearty breakfast buffet, Bloody Marys, and Mimosas – $500 Cash Prize awarded at 9:15 AM	Palm Garden Ballroom
9:15 AM – 11:00 AM	Closing Keynote Address from Clif Porter, AHCA/NCAL CEO & LaShuan Bethea, NCAL Executive Director	Palm Garden Ballroom

 

Attendee Center

WHCA/WiCAL Members: $399/person (Convention Only) | $498/person (Convention + Pre-Convention Survey Session)

Non-Members: $499/person (Convention Only) | $598/person (Convention + Pre-Convention Survey Session)

Providers: Click HERE to Register

Attendee registration gives post-acute care providers & facility staff an all-access pass to Convention. Attendee registration includes NAB-approved continuing education programs, unlimited access to the convention app (Expo Pass), hosted food and drinks at the opening night reception networking event, a seat at the Awards Ceremony & Luncheon, and admission to the Expo Hall. Food and beer are hosted at the opening night reception, light breakfast fare is offered to all attendees on Thursday morning, plated lunch hosted during the Awards Ceremony & Luncheon, and hosted appetizers and open bar during the Expo. The convention concludes with an impactful closing keynote, a hearty hosted breakfast, and a hosted bloody mary and mimosa bar!

The survey session is a 3-hour pre-convention education program hosted from 9 AM – 12 PM on Wednesday, October 23. The Survey Session reviews state survey trends, addresses survey issues, and prepares attendees for better survey outcomes. Brian Purtell is lead faculty for the Survey Session. Survey Session attendees will receive a boxed lunch. You can add on the Survey Session to your Convention registration for just $99!

All of the convention education programming, including the pre-convention survey session, have been approved for continuing education credits. This program has been approved for Continuing Education for 11 total participant hours by NAB/NCERS—Approval #20251022-24.50-A106377-IN.

Important note: If you do not own, operate, or work at a post-acute care facility, please visit the Exhibitor and Sponsor center for details and registration. Do not register using the Attendee Form. 

---

MEMBER EXCLUSIVE DISCOUNTS: Register 3-9 attendees using the form above, and automatically receive a $150 discount. If you wish to register 10 or more individuals, please email jena@whcawical.org and request the Multi-Attendee Registration form. Receive a $400 discount by registering 10 or more individuals, with a max discount of $1,600!

MULTIPLE CASH PRIZE OPPORTUNITIES: Attend the Opening Night Reception for your chance to win a $500 cash prize – awarded during the reception. Complete the Golden Ticket during the Expo and be entered into cash prize drawings: Seven $100, one $250, and one $500 will be awarded during the Expo. Attend the Closing Keynote and be entered into a $500 cash prize drawing – awarded during the closing keynote. You must be present to WIN!

CONVENTION APP: Use the Convention App – Expo Pass – to plan your Convention experience! Pre-register for sessions, submit session feedback, view convention agenda and session information, learn more about the speakers and exhibitors, and more. Expo Pass is your go-to for all things Fall Convention! Need help with the app, email support@expopass.com.

Exhibitor Details

Missed your chance at a booth and still wish to attend? Secure a sponsorship! All sponsorships included Convention registration and entry to networking events! 

 Click HERE to Secure a Sponsorship!

View/Download the Expo Map & Exhibitor List

WHCA/WiCAL anticipates hosting 300 attendees at the 2024 Fall Convention. With all of our events, we cater to and focus on supporting owners/operators, corporate leadership, facility leadership, C-Suites, administrators, executive directors, DONs, and other facility management/operational staff – these influencers and decision-makers make up over 95% of our attendee base. Our attendees represent the full care continuum, in various care settings, including SNF, IDD, AFH, CBRF, and RCAC. Attendees include multi-facility/corporate entities, for profit and non-profit organizations, and rural providers.

SOLD OUT! Exhibitor Registration : $1,500 – includes registration for 2 booth staff, the convention app, Expo Pass, the traffic builder promotion (company name on the Golden Ticket), an 8×10 ft booth, one 8 ft table, 2 chairs; booths are piped and draped. Free Wi-Fi. Carpeted Venue. Also includes registration for the opening night reception/networking event and all education programs. All exhibitors receive the pre- and post-attendee listing which includes facility, title, and contact information.

• • Up to two additional booth staff/company representatives can be added for $129/person
  • Lead Retrieval available for purchase: $350
  • Attend the Awards Ceremony and Luncheon: $50/person
  • Electricity can be purchased through the Expo vendor, Valley Expo

Expo Location: The Osthoff Resort, Elkhart Lake, WI  – The Grand Libelle Ballroom. View the Osthoff Room/Event Map.

Expo Date & Hours: Thursday, October 24 | 12:30 – 1:30 PM and 4:00 – 6:00 PM | The evening portion of the expo has hosted food and open bar – all exhibitors and are welcomed to enjoy the drinks and food provided!

• Set-Up: Wednesday, October 23 between 4 – 6 PM and Thursday, October 24 between 7 AM – 12 PM
• Tear Down: Thursday, October 24 from 6-7 PM
• Valley Expo will be constructing the expo hall on Wednesday October 23 from 12-4 PM. You will NOT be able to set up prior to 4 PM on October 23. Additionally, booth tear down prior to the conclusion of the expo hall or during expo hall hours is prohibited.

Expo Vendor: Valley Expo | On September 4, Valley Expo emailed the exhibitor kit and exhibitor portal access information to all exhibitors. If you did not receive the email or if you have any questions, please contact Marcy Lemery from Valley Expo at mlemery@valleyexpodisplays.com

Networking: Exhibitors are strongly encouraged to attend the Opening Night Reception on Wednesday, October 23 from 4:30 – 7:30 PM. Admission to this networking event is included with exhibitor and sponsor registration. There are no WHCA/WiCAL hosted events following the Expo, which is  a great opportunity to arrange drinks/dinners with the provider attendees!

---

Sponsorship Information

• All sponsors, unless otherwise noted, receive Convention registration, along with the pre- and post-attendee listing which includes facility, title, and contact information.
• Sponsors may purchase tickets to the Awards Ceremony and Luncheon: $50/person (tickets included with the awards program sponsorship).
• Sponsorship include on-site recognition of sponsorship, including recognition of sponsorship prior to and following the event on the WHCA/WiCAL website and in CareConnection.

Non-booth registration $1,500 (3 remaining) – includes registration for 2 staff and 2 tickets/seats at the Awards Luncheon (including entry to the networking events, education programs, and expo hall).

Opening Night Reception – $3,000 (1 available, may be split between 2 companies) – includes 8 ft display table at reception + registration for up to 4 company representatives.

Wednesday Education Sponsor – $1,500 – Claimed by Novir (1 available) – includes 8 ft display table in the hall from 11:30 AM – 3:30 PM, next to session room entrances + registration for up to 2 company representatives.

Thursday Morning Education Sponsor – $1,500 (1 available) – includes 8 ft display table in the hall, next to session room entrances from 7:30 AM – 11:30 AM + registration for up to 2 company representatives.

Thursday Afternoon Education Sponsor – $1,500 – Claimed by Span America (Savaria Patient Care)  (1 available) – includes 8 ft display table in the hall, next to session room entrances from 12:30 PM – 4:30 PM + registration for up to 2 company representatives.

Thursday Breakfast Sponsor – $2,000 (1 available)  – includes 8 ft display table next to the morning breakfast and refreshment area from 7:30 AM – 11:30 AM + registration for up to 2 company representatives.

Awards Ceremony & Luncheon Sponsor – $1,750 (5 available) – includes cocktail sized display table inside of awards ceremony hall, two tickets to the ceremony/luncheon, logo on the awards program, and registration for up to 2 company representatives.

Expo Hall Happy Hour Drink Sponsor – $3,500 –  (1 available, may be split between 2 companies) – includes 8 ft display table at each entrance to the expo hall, registration for up to 4 company representatives.

Closing Keynote Bloody Mary & Mimosa Bar Sponsor – $1,750 – Claimed by Provider Partners (1 available) – includes 8 ft display table inside of closing keynote hall + registration for up to 2 company representatives.

Closing Keynote Breakfast Sponsor – $1,750 – Claimed by Provider Partners (1 available) – includes 8 ft display table inside of closing keynote hall + registration for up to 2 company representatives.

The Osthoff Resort

The Reservation Cut-Off Date is September 23, 2024. The discounted rate will be honored through this date. We cannot guarantee rates or availability after September 23rd! 

The Osthoff website is very particular, so oftentimes most efficient to make reservations over the phone. If you receive any kind of error message attempting to make an online reservation, please call the Osthoff using the instructions below. Group reservations must be secured via phone.

For online reservations: visit www.osthoff.com. Select Fall as the season/timeframe and then select your arrival and departure dates. The name/email must be that of the guest staying at the Osthoff. After entering the name/email of the guest, enter code: 47486, in the Group ID box, located below the dates/accommodation/adults/children section. This will ensure you received the contracted/discounted rates for our event.

For individual & group reservations: call 1-800-876-3399 and select prompt #1. Reference “The Wisconsin Health Care Association 2024” to receive the discounted rate.

---

Rates: Guestrooms and 1-2 Bedroom Suites are $149/night | 2-3 bedroom lakeside premier/corner premier suites (limited availability) are $189/night

These rates are applicable to the nights of October 22, 23, and 24, when reservations are secured by the above-referenced cut-off date.