Established in 1951, the Wisconsin Health Care Association & Wisconsin Center for Assisted Living (WHCA/WICAL) is a non-profit organization dedicated to representing, protecting and advancing the interests of Wisconsin’s long-term care provider community and the residents they serve. WHCA/WiCAL is Wisconsin’s most representative association of post-acute care facilities, including skilled nursing facilities, therapy centers, and assisted living facilities, as it does not restrict membership to any particular segment of the provider community. In addition to its advocacy on behalf of its members, staff and residents, WHCA/WiCAL strives to provide its membership with the benefits of affiliation through the development and dissemination of information, training, and quality improvement assistance.


WHCA’s success in representing its membership is in large part attributable to its fine professional staff, which possesses both the credentials and experience necessary for effective representation. The staff includes three former state Capitol staffers, an attorney with extensive experience in health law in both public and private sectors, an expert in reimbursement policy with a Masters Degrees in Public Affairs, and a former nursing home administrator with more than 30 years of professional health care experience and is nationally recognized for her expertise in LTC clinical and operational matters. All staff are readily accessible to the membership and their employees to assist in resolving their individual and collective concerns.


WHCA/WiCAL offers members up-to-date information using direct membership communications in print and electronic media. As a member of our statewide network of long-term and post-acute care providers, you have access to all of the news and information that you need to know as an assisted living or skilled nursing facility provider.


The weekly electronic newsletter, CareConnection, has the most up-to-date information for long-term care providers in the state;

Member Alerts

WHCA/WiCAL sends out announcements on important issues that need immediate action from members of Wisconsin’s long-term and post-acute care provider community;

Member Memos

WHCA/WiCAL sends out regular notifications on important issues that Wisconsin’s long-term and post-acute care provider community need to be informed;

Social Media

WHCA/WiCAL’s social media presence keeps members aware of the articles and events that staff are following. Follow WHCA/WiCAL on: Facebook, Twitter, LinkedIn, and YouTube.

Email Vice President of Business Development, Jena Jackson, with any questions.


Through educational seminars, conventions, and public relations projects, WHCA/WiCAL strives to continually afford its membership and the public the education and information critical to attainment of our primary goal of enhancement of quality care for the residents we serve. Click HERE to view what current educational seminars are available. Connect with Vice President of Business Development, Jena Jackson, with any education questions and request, or with questions regarding speaking opportunities.

WHCA/WiCAL Member Savings Program

As a team of professional and compassion long-term health care providers, the mission of the WHCA/WiCAL Member Savings Program is designed to advance quality, value and professionalism of long-term care providers through education to enhance long-term care for the benefit of residents, employees and the long-term care provider community.

Click HERE to learn more.

WHCA/WiCAL Partners

The association’s strength is in successfully identifying and resolving the many complex issues confronting Wisconsin’s long-term and post-acute care provider community. The WHCA/WiCAL Partners are central to these efforts.

These individuals, firms, and organizations provide professional services and products critically necessary and intimately linked to achievement of the quality of care that our member facilities are dedicated to providing. Their support and participation in the association gives WHCA/WiCAL the means to identify and advance comprehensive approaches best suited to the individual and collective interests of its members, their employees and residents. If you are a company or business that provides support, supplies, and recourses to post-acute care communities, please visit the Partner Center or connect with Vice President of Business Development, Jena Jackson, for partnership opportunities and questions.

WHCA/WiCAL’s Commitment

WHCA/WiCAL is committed to advocacy, education and excellence in and for the long-term and post-acute care provider community in the State of Wisconsin. We are always looking to expand our membership as we are stronger as a community when we work together and speak with one voice.