74th Annual Fall Convention & Expo

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74th Annual Fall Convention & Expo

🎉 Join Us at the 2025 Fall Convention & Expo! Wisconsin’s premier event for long-term care leaders, professionals, and providers.

✨ Why You Should Attend:

📚 1. Learn, Grow & Earn CE Credits
Stay ahead in the evolving LTC landscape with NAB-approved education designed for today’s long-term care leaders. Our expert-led sessions will explore best practices, risk management strategies, and emerging trends. Attendees will leave equipped to empower staff, improve resident care, and drive innovation. Earn CE credits while gaining insights from top industry voices!

🤝 2. Network With Purpose
Forge connections with decision-makers, sector leaders, and peers from across Wisconsin and neighboring states. Whether you’re mingling during our lively social events or talking shop between sessions, you’ll build relationships that lead to real opportunities.
🎉 And yes—we bring the FOOD, the FUN, and the CASH PRIZES!

🛍️ 3. Explore the Exhibitor Showcase & Happy Hour
Discover cutting-edge products and services in our vibrant expo hall, featuring WHCA/WiCAL Business Partners. Enjoy food, drinks, games, giveaways, and $1,500 in CASH prizes just for attending! It’s hands-on, high-impact, and a whole lot of fun.

🌟 4. Celebrate LTC’s Brightest Stars
Don’t miss the inspiring Awards Ceremony & Luncheon, where we honor:

The 2025 Shining Star Award recipients
The Heather Bremmer WCCEAL Provider of the Year
AHCA/NCAL Bronze & Silver Quality Award honorees
The graduating class of the 2025 Leadership Academy

Join us in recognizing the exceptional individuals and organizations shaping the future of long-term care.

🎁 Special Offers & Perks:

💸 $1,500 in cash prizes during the Expo
💵 $500 cash drawing during the Closing Keynote
👥 Group/multi-attendee discounts
🧾 Exclusive access to presentation materials and resources
⭐ Partner-only sponsorship and exhibit opportunities
🎁 Booth giveaways and door prizes
🍴 Hosted food and drinks throughout Convention

📢 Don’t miss your chance to be part of this dynamic, energizing, and impactful event!
The 2025 Fall Convention & Expo will inspire, educate, and empower long-term care professionals across the state. We can’t wait to see you there!

Convention Agenda

Tuesday, October 21	*Location*	*Program*
6:00 – 8:00 PM	Wisconsin	Welcome Reception for the Women of LTC Leadership Symposium Attendees with hosted food & drink
Wednesday, October 22	*Location*	*Program*
7:30 AM – 3:00 PM	Foyer/Registration	Staffed Registration/Help Desk Hours
8:00 AM – 12:00 PM	Wisconsin	Pre-Convention Program: Women of LTC Leadership Symposium

1 PM – 2:15 PM	Michigan	*Opening Keynote with Judy Hehr*

2:45 – 4:00 PM	Wisconsin	The Data Doesn’t Lie: How to Spot Trouble and Take Action for Improved Outcomes with Health Dimensions Group
2:45 – 4:00 PM	Geneva	Hospice Fact vs. Fiction: Unlocking the Full Potential of a Hospice Partnership in Your Skilled Nursing Facility with Unity Hospice and Palliative Care
2:45 – 4:00 PM	Mendota	The Role of Physiatry in Post Acute Care with Medrina

6:30 – 7:30 PM	Superior	Exhibitor Set-Up \| Valley Expo Staff On Site
5:00 PM – 7:30 PM	Marriott Atrium	Opening Night Welcome Reception and Convention Kick-Off Party with hosted food, beer, wine
Thursday, October 23	*Location*	*Program*
7:30 AM – 12:00 PM	Superior	Exhibitor Set-Up \| Valley Expo Staff On Site
7:30 AM – 3:30 PM	Foyer/Registration	Staffed Registration/Help Desk Hours
7:30 – 8:30 AM	Michigan	Hosted Continental Breakfast – seating available inside of Michigan

8:00 – 11:00 AM	Wisconsin	Facility Assessment Workshop & Intensive: Buried in the Binder: The Story Waiting to Be Told with Koeppel Healthcare Solutions, LLC

8:00 – 9:15 AM	Geneva	Foundations of Risk with M3 Insurance
8:00 – 9:15 AM	Mendota	Implement a Team-Based Recruitment and Retention Strategy to Align with the Facility Assessment with Pathway Health

9:30 – 11:00 AM	Geneva	Legal Review & Trends with von Briesen & Roper
9:30 – 11:00 AM	Mendota	Revenue Cycle & Reimbursement Tips & Tricks with WIPFLI, LLP

11:15 AM – 12:45 PM	Michigan	Awards Ceremony & Luncheon: Honoring the 2025 Leadership Academy Graduates, AHCA/NCAL Quality Award Winners, Shining Star Recipients, and WCCEAL Heather Bremmer Award Recipient \| Hosted Lunch Buffet
12:00 – 12:30 PM	Hallway outside of Superior	Exhibitor Lunch/Buffett Lunch provided to all exhibitors
12:30- 2:00 PM	Superior	Grand Opening of the Expo Hall
1:00 – 3:00 PM	La Crosse	Annual Business Meeting

2:00 – 3:00 PM	Wisconsin	Leadership Success Stories with the 2025 Leadership Academy Graduates
2:00 – 3:00 PM	Geneva	Assisted Living Policy, Trends, and Updates with Ken Brotheridge & BAL Leadership
2:00 – 3:00 PM	Mendota	Skilled Nursing Policy, Trends, and Updates with Jessica Radtke of DQA

3:15 – 4:30 PM	Wisconsin	Survey Updates & Trends with Brian Purtell
3:15 – 4:30 PM	Geneva	Financing Strategies for Senior Housing and Healthcare VIUM Capital
3:15 – 4:30 PM	Mendota	Substance Abuse Prevalence with Behavioral Care Solutions

4:30 – 6:00 PM	Superior	Partner Expo with prizes, hosted food, and open bar \| Three $500 Golden Ticket Prize Drawings
6:00- 7:30 PM	Superior	Exhibitor Tear Down
Friday, October 24	*Location*	*Program*
8:30 AM – 9:30 AM	Michigan	Hosted Breakfast with bloody marys and mimosas \| $500 Cash Prize Drawing
9:30 AM – 11:00 AM	Michigan	Closing Ceremony & Keynote Address with Special Guest

Attendee Center

Registration has closed! Please email jena@whcawical.org or taylor@whcawical.org with any last minute questions.

Attendee Details:

Fall Convention & Expo Rates

WHCA/WiCAL Member: $399
Non-Member: $469

Women of LTC Leadership Symposium (Optional Pre-Convention Add-On)

Symposium Only: $199
Add-On with Convention Registration: $149

Multi-Attendee Discounts

Organizations registering multiple attendees are eligible for the following discounts:

4–9 attendees: 10% off total registration
10–19 attendees: Save $399
20–29 attendees: Save $798
30+ attendees: Save $1,197

Please reach out to Taylor@whcawical.org for the multi-attendee registration form.

Exhibitor & Sponsor Center

Registration has closed! Please email jena@whcawical.org or taylor@whcawical.org with any last minute questions.

Exhibitor List

Expo Hall Map

Attendee Demographics & Event Reach:

The 2025 Fall Convention is expected to draw 300+ attendees, including a highly targeted audience of owners, operators, corporate leaders, C-suite executives, administrators, DONs, and other key facility management and operational personnel. These decision-makers make up over 95% of our attendee base and represent the full care continuum—SNF, IDD, AFH, CBRF, and RCAC—across both for-profit and nonprofit organizations, multi-facility networks, and rural providers.

As of August 28, the expo hall has sold out. If you are interested in attending as a sponsor, an array of sponsorships are still available! A new sponsor registration form will be added shortly or email jena@whcawical.org with questions.

Exhibitor Details:

💼 Exhibitor Fee: $1,750
Includes:

8’ x 10’ booth
8-ft table and 2 chairs
Registration for 2 company representatives
Free venue Wi-Fi
Carpeted exhibit hall
Electricity available for purchase
Company name on Golden Tickert

🚫 Non-booth registration: $1,500 (only 3 remaining)
Includes registration for up to 2 company representatives and full Convention access (no booth space).

Networking Opportunities:

All exhibitors, non-booth registrants, and sponsors are invited to attend the Convention Kick-Off Party on Wednesday, October 22. This is a prime opportunity to connect with LTC providers in a relaxed setting—food, drinks, and great conversation included! There are also no WHCA/WiCAL-hosted events after the Expo concludes which is a perfect time to schedule dinners or meetups with attendees.

Sponsorship Opportunities:

All sponsorships include:
✔️ Full Convention registration (unless otherwise noted)
✔️ Pre- and post-attendee lists with facility name, title, and contact info
✔️ Pre-event promotion, on-site signage, and post-event recognition
✔️ Table display (6′ or 8′, sponsor’s choice, where applicable)

🔹 Women of Long-Term Care Leadership Symposium Sponsor – $875

2 more available – one claimed by AlixaRx
Includes up to 2 staff registrations
Display table in symposium space
(Does not include full Convention registration)

🔹 Wednesday Education Sponsor – $2,000

2 available
Includes 1 staff registration
Introduce at least one education session
Display table in Wednesday education hall
Add a second rep for $500

🔹 Kick-Off Party Sponsor – $2,500

3 available
Includes 2 staff registrations
Display table at the networking event

🔹 Thursday Breakfast Sponsor – $1,850

2 available
Includes 1 staff registration
Display table near breakfast buffet
Add one additional rep for $500

🔹 Thursday Education Sponsor – $2,000

2 available
Includes 1 staff registration
Introduce at least one session
Display table in Thursday education hall
Add a second rep for $500

🔹 Awards Ceremony & Luncheon Sponsor – $2,500

3 available
Includes 2 staff registrations + 2 seats at the Awards Luncheon
Company logo on printed event program

🔹 Expo Hall Food & Drink Sponsor – $5,000

1 available
Includes up to 4 staff registrations
Premier corner booth near bar or entrance (your choice)
Table tent sponsorship signage with your logo on all dining tables

🔹 Closing Keynote Breakfast Sponsor – $2,500

1 available
Includes 2 staff registrations
Display table in keynote session space

🔹 Closing Keynote Bloody Mary & Mimosa Bar Sponsor – $2,500

1 available
Includes 2 staff registrations
Display table in keynote session space

Hotel Reservations & Information

WHCA/WiCAL has secured a preferred rate for attendees at the Madison Marriott West, located at 1313 John Q Hammons Drive, Middleton, Wisconsin, 53562.

To secure accommodations at the Marriott, please click the link below. The block and rate expire on October 3rd. We strongly encourage early booking – once the block sells out at the Marriott, we will not be able to guarantee availability or pricing!

Nightly rates start at $144/night.

Book Here!