62nd Annual Spring Conference & Expo

The 62nd Spring Conference and Expo returns to the KI Convention Center & Hyatt Regency Hotel, located in the heart of Green Bay, Wisconsin, on April 10-12. The educational programming provides attendees with modern workforce solutions, innovative ideas on how to do more with less, data and information to handle critical financial matters, and fresh perspectives on post-acute care practices. Each session will take a deep dive into the matters that are urgent and pressing in today’s long term care landscape, while also sharing real-life practicum and implementation tools. This year, we go beyond the what and focus on the how. Attendees will be asked to reflect on their challenges, given opportunities to recharge their minds, and be fully supported to rediscover their strength.

It wouldn’t be a WHCA/WiCAL event without food and FUN! All participants – both attendees and exhibitors – receive an all-access pass to Conference. Once you arrive to Conference, rest assured you will be taken care of, from education to entertainment, we have you covered! Registration includes the following: education programing, submission of earned CEs to NAB, all networking events, food and refreshments throughout conference, Expo Hall access, chances to win several cash prizes, and unlimited access to the conference app. We hope all of our attendees & exhibitors take time to socialize and enjoy themselves during the 62nd Annual Spring Conference & Expo.

PROVIDERS: Registration has closed!

PARTNERS/EXHIBITORS: Expo Hall sold out/registration closed!

Event at a Glance

Wednesday, April 10: The optional/add-on Pre-Conference Workshop will be hosted from 8:30 AM – 12:30 PM. Spring Conference commences at 1 PM with breakout sessions, followed by the April Board meeting starting at 3:30 PM. We will close out day one with the ever-popular opening night reception. As always, the opening night reception is a casual and fun social event with two kegs of Spotted Cow sponsored by Behavioral Care Solutions, a cash bar for wine and spirits, and plenty of delicious food!

Thursday, April 11: The General Session kicks off day two of conference at 8:30 AM, with breakfast sponsored by Parachute Health. Breakout sessions start at 9:45 AM, and the Expo Hall opens it’s doors at 11:15 AM. Lunch is served and hosted inside of the Expo Hall until 1 PM. Thank you to KARE for sponsoring lunch! Complete that Golden Ticket for your chance to win one of several CASH prizes & visit our exhibitors to enter into their giveaways and door prizes! All prizes, including the CASH, will be giving away during the expo hall hours of 11:15 AM – 1:45 PM. NEW: One continuing education credit will be awarded to each individual who attends the expo and completes a short five-question survey (housed in the conference app). Educational programming starts up again at 1:45 PM and concludes by 4:30 PM.  Don’t miss out on the FUN! The Piano Guys – Dueling Pianos are back by popular demand! WHCA/WiCAL and our sponsors will host this fun, social event from 5 – 7:30 PM. Our friends from Kleenmark are sponsoring the drinks, which will go well with the hosted taco bar, pizzas, and apps! One $500 CASH prize will be awarded by 7 PM and you must be present to WIN!

Friday, April 12: The Closing Ceremonies will start at 8 AM with a hearty breakfast sponsored by Heritage Pro Health, complete with a bloody mary and mimosa bar sponsored by Blueprint HCRE. Closing remarks from CEO, Rick Abrams, will start at 9 AM, followed by an impactful & informative closing keynote from Jerald Cosey. WHCA/WiCAL will be awarding one $500 CASH prize at 9:15 AM on Friday morning & you must be present to win!

This program has been approved for Continuing Education for 14.50 total participant hours by NAB/NCERS—Approval #20250409-26.50-A100821-IN. Pre-Conference Workshop = 4 CEs | Conference Education & Expo Hall Participation = up to 10.5 CEs


As a reminder, if you have previously attended a WHCA/WiCAL Conference or Convention, you likely already have access to the app. Simply log in with your already-established username and password and enter the 62nd Annual Spring Conference & Expo. If you need any help with the app, please email support@expopass.com. CLICK HERE for the app download and instruction page; scan the QR code for support and additional resources. 


Conference Agenda

Click the Dates Below to Expand & View the Daily Agenda

Once expanded, click on the session title to learn more about the session and presenter. 

Printable Schedule

Wednesday April 10


  •  3:30 – 5:00 PM | April Board Meeting
    • Location: Grand F | KI Convention Center

  • 4:30 – 7:30 PM | Opening Night Reception | Casual, fun networking event with two kegs of Spotted Cow, sponsored by Behavioral Care Solutions, complete with an array of sliders, pizzas, Wisconsin cheeses, an more. A cash bar will be open for wine and spirits. The event will be located in the Atrium of the Hyatt.
Thursday April 11


  • 7:30 AM – 11:00 AM & 1:45 PM – 3:30 PM | Conference Registration/Check-In
    • Association staff will be available during these hours to offer support and answer event or app questions

  • 8 AM – 9:30 AM | Grab and Go Breakfast – Sponsored by Parachute Health

  • 8:30 AM – 9:30 AM | Opening General Session for All Attendees | Hosted by WHCA/WiCAL CEO, Rick Abrams, and ACHA/NCAL Board Chair, Phil Scalo
    • Location: B1/B2 – Lower Level of the KI Convention Center
Friday April 12


  • 8:00 – 9:00 AM | Breakfast Bar – Sponsored by Heritage Pro Health | Hearty breakfast buffet, complete with a Bloody Mary and Mimosa Bar – Sponsored by Blueprint HCRE. Coffee, tea, assorted soda, and juices will also be provided. This will be hosted in the Closing Ceremony room.

  • 9:00 – 11:15 AM | The Closing Ceremony – Sponsored by Behavioral Care Solutions | Location: Grand AB, upper level of the KI Convention Center, just off the stairs/elevator

Click Here to Scroll Through and View All Session Details

Pre-Conference Workshop

$129 for Conference Attendees | $169 for Non-Attendees (including exhibitors)

Safeguarding Seniors: A Comprehensive LTC Infection Prevention and Control Program on Regulations, Survey Impact, Dietary and Environmental Risk, and Effective Practices 

Providers attending Conference can add on the workshop during registration! 

If you are a LTC provider and not attending Conference, click HERE to register for the Workshop: Registration for the workshop has closed. 

The goal of the Infection prevention and control programs in long term care facilities is to prevent and stop the spread of infections. Over the last several years, we have seen the importance of the strategies to decrease the spread of disease and to decrease the risk of vulnerable residents acquiring healthcare-associated infections. The infection control plan not only includes residents but also visitors and all facility staff. Numerous regulatory changes have been implemented since COVID-19 and new guidance from the CDC all need to be implemented in the current infection control program. This training will outline the key components of an infection control program, review regulations and CDC guidelines, as well as discuss the importance of involving all disciplines in the program. Important elements of the Infection Control program relative to Food Services and Environmental services will be included to discuss food safety and water management program.

If you are a facility owner, operator, administrator, director, DON, clinician, facility dietary staff, infection preventionists, and/or facility environmental & maintenance staff, you are strongly encouraged to attend this workshop!


  1. Review & education on the regulations related to infection prevention and control program in long term care, including the top tags for WI and surrounding states.
  2. Identify the components of an effective infection prevention and control program and how to mitigate risk and survey issues.
  3. Discuss practices for all staff to follow to prevent foodborne illness.
  4. Identify criteria that must be considered when purchasing and using cleaning and disinfectant agents.
  5. Review typical water flow systems in long-term care settings and areas with increased risk for bacteria growth.

*If you are a interested in sponsoring this workshop, please visit the Exhibitor & Sponsor Center for sponsorship opportunities

Workshop Hosts and Presenters

Deb Martin, CE Solutions

Deb Martin RN, BSN is an Account Executive for VGM Education/CE Solutions. Deb started out her nursing career in the NICU in Waterloo, Iowa. Deb worked for a leading pharmaceutical company as a Sales Executive for NE Iowa and was the Director of Nursing at a Skilled Nursing Facility for 10 years. Deb brings with hear years of practical and professional experiences, and is a versed expert in infection prevention requirements and employee training.

Christy Edwards, Martin Bros

Christy Edwards is a registered and certified dietitian in the state of Wisconsin.  Christy spent 11 years working at a hospital and nursing home as a Registered Dietitian and Director of Food and Nutrition Services.  This is where Christy gained experience in several areas of nutrition including renal, cardiac, diabetes, long term care and management of food service. She currently lives in Wisconsin and for the last 16 years has been a valuable resource for our legendary customers by providing menu help, planning and coordinating educational events, and developing new tools for our healthcare customers.

Chris Smith, Martin Bros

Chris Smith is the Solutions Manager with Martin Brothers Distributing. He attended & graduated from the University of Northern Iowa. He works with large volume customers, chain business, and school accounts to streamline their chemical and maintenance programs. Chris is also a leader in Automation Department at Martin Brothers, which specializes in robotics and helping customers with efficiencies in their organization. Chris brings with him over 35 years of experience in the food industry in multiple different capacities.

Attendee Registration Center

$399 for Members | $459 for Non-Members 

Registration has closed! 

Post-acute care providers and facility staff, plan to join us at this inspirational, educational, and fun event! Participate in high-quality education sessions and network with peers and industry leaders. Use the above registration form to register for conference and secure your spot at the pre-conference workshop. The attendee registration fee includes access to all educational programs, the expo hall, and social/networking events. The fee also includes refreshments throughout Conference, food and drink at the Opening Night Reception, breakfast the morning of April 11, lunch in the expo hall, food and drink at dueling pianos, and a large breakfast buffet, complete with a bloody mary and mimosa bar, during the Closing Ceremony on April 12. Additionally, pre-conference workshop attendees will be given a boxed lunch at the conclusion of the workshop.

Who is considered an attendee? Long term care providers and their staff! We welcome all providers to attend and participate in in our annual Spring Conference & Expo. If you are a company or organization that provides support, services, and/or products to the post-acute care sector and long term care providers, please visit the Exhibitor & Sponsor Center to learn how to participate in and attend Spring Conference, as the attendee registration form/information is not applicable to you or your company/organization.

Multi-Attendee Discounts

Discounts starting at THREE attendees!

WHCA/WiCAL wishes all facility could have the opportunity to attend and participate in Conference. And we strongly encourage leaders, emerging leaders, administrators, directors, all levels of management, and operational staff to attend Spring Conference. Register 3-9 attendees on the above linked registration form, and automatically receive a 10% discount. The discount will automatically be reflected on the fee total. Plan to send 10 or more individuals to Spring Conference, email jena@whcawical.org and ask for the Multi Attendee Registration Form. Send 10-19, receive a $400 discount; send 20-29, receive an $800 discount; send 30 or more and receive a $1200 discount!

Exhibitor & Sponsor Center

Exhibitor Details

Exhibitor and Sponsors should plan to fully immerse themselves in Conference if they wish to make the most of the event and networking opportunities. As a reminder, all exhibitors are given an all-access pas to Conference, including the Opening Night Reception and Dueling Pianos. Our members and attendees want to meet you and the best relationships are foraged and strengthened outside of the expo hall! It’s important to engage with our members and attendees during all of the events at Conference. The more our members and attendee see you & interact with, the better your long term relationship with them will be!


Exhibitor Name & Booth Number List


Exhibitor Profile App Instructions

Expo Information

  • Expo Hall located on the 2nd Floor of the KI Convention Center – Grand ABCDE
  • Set-up Hours: Between 5-8 PM on Wednesday April 10 and between 8 AM – 11 AM on Thursday, April 11
  • Expo Hours: 11:15 AM – 1:45 PM on Thursday, April 11
  • Expo tear down immediately following conclusion of expo
  • Expo Vendor is Valley Expo
    • Exhibitor Kit has been sent from Valley Expo to all registered exhibitors
    • All exhibitors will have an ordering portal established by Valley Expo
    • The 8×10 booth will be piped with black drape, with a skirted 8 ft table, 2 chairs, and exhibitor name sign

Networking Events 

Exhibitors and Sponsors strongly encouraged to attend these events!

  • Wednesday April 10 – Opening Night Reception – Hyatt Atrium – 4:30 PM – 7 PM | Hosted food & cash bar for spirits, with 2 kegs of Spotted Cow sponsored by Behavioral Care Solutions
  • Thursday April 11 – Dueling Pianos & Networking Reception – KI Convention Center  – 5 PM – 7:30 PM | Hosted food, with drinks sponsored by Kleenmark
  • Friday April 12 – Closing Ceremony & Keynote – KI Convention Center – 8: 30 AM – 11:30 AM | Hosted breakfast, with a Bloody Mary and Mimosa Bar

Non-Booth Registration and Sponsorship Information

Would you like to network with post-acute care provider decision-makers? Are you unable to exhibit and looking to market yourself to conference attendees? Are you wishing to strengthen your relationships with providers? Want to attend Conference and participate in the event without having to staff a booth? Sponsorship is your answer!

All sponsorships include recognition of sponsorship leading up to the event, during the event, and post-event. Additionally, sponsors will receive a copy of the conference attendee list. Sponsorship provides the opportunity to build and strengthen relationships with provider leadership and executives. All of the below listed sponsorships include registration for up to 2 staff members and admission to all Conference programs and networking events. Up to 2 additional staff can be added for $399/person. Sponsors have the option to add on Lead Retrieval for $300.

Lanyard SponsorClaimed by Kraemer Brothers

Badge SponsorClaimed by AM Solutions

Non-Booth Exhibitor Registration: $1,000 All have been claimed

Opening Night Reception Spotted Cow Keg Sponsor (1 available): $1,000Claimed by Behavioral Care Solutions 

Opening Night Reception Food/Event SponsorsClaimed by Behavioral Care Solutions, Martin Bros, M3 Insurance, McKesson, Wipfli, HCSG, Think Anew

Lunch Sponsor (1 available): $3,500 + option to place promotional material on each dining table or have a staffed 8 ft table at the entrance to the Expo Hall, where lunch is hosted & served. This sponsorship includes up to 3 staff from the sponsoring company. Claimed by KARE

Education Sponsor: $1,500 and includes session introduction & logo visible in the sponsored session room – Claimed by Behavioral Care Solutions, Martin Bros, M3 Insurance, McKesson, Wipfli, HCSG, Think Anew, CE Solutions, Pathway Health, von Briesen & Roper, Navigator GPO

Thursday Breakfast Sponsor (1 available): $1,500 + 8 ft staffed table display at the breakfast area, next to the session room hosted at the Opening General Session!Claimed by Parachute Health

Dueling Pianos Drink Sponsor: $2,500 + 8 ft staffed table display inside of event space – a fun social event with open bar from 5 – 6:30 PM, hosted food, and Dueling Pianos (The Piano Guys!) – Claimed by Kleenmark 

Mimosa & Bloody Mary Bar Sponsor (hosted during the closing keynote; 1 available): $1,750 + 8ft staffed table display inside of the Closing Ceremony/session room – Claimed by Blueprint HCRE

Friday Breakfast Sponsor (hosted during the closing keynote; 1 available): $1,750 + 8ft staffed table display inside of the Closing Ceremony/keynote session room – Claimed by Health Pro Heritage

$899 for Partners | $999 for Non-Partners

All booths and sponsorships have been claimed – Registration is Closed.

Thank you to all of our sponsors and exhibitors for your support and participation! 

Join WHCA/WiCAL and members of Wisconsin’s long term care sector at the 62nd Annual Spring Conference & Expo. Secure your spot at Conference NOW – the expo hall sells-out each year! Don’t miss your chance to exhibit and participate in Spring Conference. This is your opportunity to network, develop, and strengthen your relationships with key decision-makers from Wisconsin’s Long Term Care communities. Our events cater to the needs of owners, operators, executive staff, operational staff, administrators, and directors. We have anywhere from 250-300 of these decision makers attending and actively participating in our event. Having had the experience of being a partner and exhibitor, Jena ensures the Spring Conference offers more than just the expo as an opportunity for our partners, exhibitors, and sponsors to network and interact the provider community. Exhibitors receive an all-access pass to Conference and are strongly encouraged to take advantage of the networking opportunities – including attending the opening night reception and Thursday happy hour/Dueling Pianos event. The strongest of relationships are built and developed outside the makeshift walls of an Expo Booth. Additionally, WHCA/WiCAL offers a wide array of Conference Sponsorships, which highlight and focus on the sponsor, increases visibility and recognition with our members and event attendees, and importantly, provides that precious facetime with providers!

Registration provides an all-access pass to Conference for two staff, with a piped and draped 8×10 carpeted booth, completed with an 8 ft table, 2 chairs, and free Wi-Fi. Additional staff can be added for $99/person. A maximum of 4 booth staff allowed. All exhibitors are encouraged and welcomed to attend educational programs and networking events – we want you to build strong relationships with our members and attendees. Don’t forget to purchase your Traffic Builder during registration! All attendees are given a bingo-like ticket, which requires them to visit all participating exhibitors. Exhibitors who purchase the traffic builder will have their names listed on that card, which guarantees traffic to your booth! Partners can purchase the traffic builder for $200 and non-partners can purchase the ticket for $250. The conference App – Expo Pass – offers Lead Retrieval for $350/exhibitor booth. Partners will receive a $50 discount on the Lead Retrieval when purchased at the time of registration.

Non-providers (both partners and non-partners) must purchase a booth or sponsorship to attend Spring Conference. The total number of staff from each exhibitor and/or sponsor cannot exceed 4 total individuals. Exhibitors are prohibited from inviting guests and other non-registered individuals to join them in the expo hall or any other conference and WHCA/WiCAL- sponsored program. A maximum of 5 total staffing agencies will be allowed to exhibit, participate, or otherwise attend the 2024 Spring Conference. WHCA/WiCAL reserves the right to cancel exhibitor registrations that to not meet these criteria.

Meet the Keynote

Jerald Cosey, HFA …

Jerald Cosey is a senior healthcare leader, consultant, executive coach and professional speaker. He is the owner of J Cosey Speaks, a training and development company dedicated to empowering leaders to advance senior healthcare. Jerald recently served as the operational leadership development director for American Senior Communities (ASC), Indiana’s largest senior living and senior healthcare company. In this role, he was responsible for developing leaders for over 90 skilled nursing and assisted living communities in Indiana and Kentucky.

Jerald, a licensed healthcare administrator, operated two SNFs over eight-and-a-half years. As executive director of Greenwood Meadows, a skilled nursing facility operated by ASC. His facility earned the 2019 American Health Care Association’s Silver Quality Award.

Jerald graduated from Kentucky State University in 1990 with a BA in Business Administration. Jerald began his pharmaceutical career in sales, joining Pfizer Pharmaceuticals in 1996. He quickly advanced to the leadership role of district sales manager. During his 18-year pharma career, Jerald received several distinctions. He was named District Sales Manager of the Year twice and a Vice President’s Management Club member four times. He founded Graceful Moments, an outreach ministry focused on minimizing isolation within the senior living community.

Experiences he had during outreach stoked a desire in Jerald to serve others professionally, and in 2013, he resigned from his sales career to become an Administrator in Training, completing work for his Health Facility Administrator license and Nurse Aide certification. Jerald resigned from his position on September 1, after celebrating his 10th anniversary, to coach, train and develop leaders nationally.

Jerald is a member of the Board of Directors of the Indiana Society for Post-Acute and Long-Term Care Medicine and Brothers of Color in Pharma. Jerald considers himself a professional servant and is committed to advancing senior healthcare as a speaker, consultant, and executive coach.

Visit: https://jeraldcosey.com/who-is-jcosey/ to learn more. Jerald will close out the 62nd Annual Spring Conference & Expo on Friday, April 12. Plan to join us as we warmly welcome Jerald to this amazing event!

Don’t Forget to Make your Hotel Reservations!

Use the link below to secure accommodations at the Hyatt Regency in Green Bay. WHCA/WiCAL has secured a room block with a discounted rate at the Hyatt Regency. Early reservations are strongly encouraged, as once the block is full, WHCA/WiCAL cannot guarantee availability at the Hyatt. A Hampton Inn is also connected to the KI Convention Center. WHCA/WICAL does not have a block of rooms nor a rate at that the Hampton Inn. The rate at the Hyatt expires on March 19th. WHCA/WiCAL cannot guarantee pricing after the March 19th.

**The Block at the Hyatt is Sold Out**

You may reach the Hyatt directly at 800-233-1234 to confirm current hotel availability and current rates. Please note, the Hyatt may be sold out and cannot guarantee availability outside of our block.

Please reach out to other nearby hotels for accommodations. Suggested options listed below.


The booking portal automatically defaults to an arrival/check-in date of April 9. You will need to manually adjust the date to April 10.

Hyatt Regency Green Bay
Hyatt Regency Green Bay
333 Main Street
Green Bay, Wisconsin 54301
Phone: 920 432 1234 | Email: concierge@hyatt.com

Alternate accommodation options near the KI Convention Center

Please note, WHCA/WiCAL does not have a block or rate at these locations (we tried, unfortunately, they were unable to accommodate our requests for a rate/block).

Hampton Inn Green Bay Downtown – this hotel is connected to the KI Convention Center! https://www.hilton.com/en/hotels/grbhxhx-hampton-green-bay-downtown/

Hotel Northland, a Marriott Autograph Collection Hotel: https://www.marriott.com/en-us/hotels/grbak-hotel-northland-autograph-collection/overview/?scid=f2ae0541-1279-4f24-b197-a979c79310b0

Hampton Inn is circled in Red, the KI Convention Center is circled in Blue, Hyatt Regency Hotel circled in white.

Email Vice President of Business Development, Jena Jackson, with any questions.

Thank you to our Platinum and Elite Partners, for their sponsorship of the 62nd Annual Spring Conference & Expo